All Things Cannabis

💥 Canopy Growth’s Big Shakeup: What You Need to Know

Canopy Growth, once a giant in the cannabis game, just made a huge move in 2023 to stay alive. Their new transformation plan cuts jobs, closes sites, and changes how they run things. Is it a smart business move—or just a sign that the weed industry is falling apart?

Let’s break it down.


🚨 800 Jobs Cut + 1 Hershey Facility Closed

Canopy’s CEO, David Klein, says this shakeup is all about growth and profit. But for 800 workers, it’s bad news. They’ve been laid off.

Canopy is also shutting down its 1 Hershey Drive facility in Smiths Falls. This place used to be the heart of their cannabis operations—growing flower and making edibles.

Now, they’re moving most of the work to:

  • 99 Lorne St. (post-production flower)
  • Kincardine, Ontario
  • Kelowna, B.C. (cultivation)

🔄 New Sourcing Strategy & A Fresh Quebec Partner

Canopy is done buying weed from its Quebec-based joint venture, Les Serres Vert Cannabis Inc.

Instead, they’ll grow things in-house like:

  • Dried flower
  • Pre-rolls
  • Oils
  • Softgels

But for other stuff like vapes, edibles, and drinks, they’re outsourcing to third-party suppliers.

They’re also teaming up with EXKA in Quebec to handle their genetics program—a smart move to protect their strain library and maybe even grow better weed.


📉 Why This Is Happening: A Struggling Industry

Let’s be real. The cannabis industry in Canada is not doing well:

  • The illegal market is still huge
  • The OCS (Ontario Cannabis Store) jacks up prices by $6 per unit
  • U.S. legalization is still moving slow
  • Small retailers are getting crushed by chains
  • LPs like Canopy are bleeding money

This transformation plan is Canopy’s way of cutting costs, shrinking operations, and trying to stay competitive.


💸 A Shift to “Premium Weed” & Less Waste

Canopy says they’ll now focus more on premium cannabis, hoping people will pay more for higher quality. That means:

  • Less low-end product
  • Better strains
  • Fancy packaging
  • More refined branding

They’re also reviewing how they buy supplies and trimming fat like office fees and outside consultants.


😤 What About Small Retailers?

While Canopy is trying to survive, many independent stores are still struggling.

You have to:

  • Pay high OCS prices
  • Compete with big chains
  • Fight for customer attention
  • Deal with data-sharing and brand favoritism by big names

It’s no surprise that some people won’t care if Canopy fails—especially when it feels like only the government and OCS are making real money.


🎥 Watch: Global News Report on Canopy Cuts


🚀 Final Hit: Will This Plan Work?

Canopy Growth’s transformation plan is risky—but maybe it’s their last shot. Fewer jobs. Smaller operations. Better weed. Will it be enough to compete in a broken industry?

Or will they just become another cautionary tale in the Canadian cannabis crash?


📍 Want more honest cannabis industry news? Stay tuned at GrassrootsWindsor.com
💬 Share your thoughts: Should small businesses care if big LPs like Canopy fail?

https://globalnews.ca/video/rd/5a069d34-914d-11ed-a7d2-0242ac110005/?jwsource=cl

One of BC’s fastest growing cannabis companies is hiring over 50 ...